Crafting and Launching Successful Beacon Apps

We were early to hop on the “beacon train” in 2013, and after a few years, we still believe there’s a bright future for proximity based user experiences. During that time, we’ve been lucky enough to work on 10 smartphone applications that use beacons and bluetooth low energy. Over the course of these projects, we’ve learned powerful lessons about what separates successful and unsuccessful beacon apps. The goal of this article is to share the patterns, concepts, and best practices our… Read more »