We were early to hop on the “beacon train” in 2013, and after a few years, we still believe there’s a bright future for proximity based user experiences. During that time, we’ve been lucky enough to work on 10 smartphone applications that use beacons and bluetooth low energy. Over the course of these projects, we’ve learned powerful lessons about what separates successful and unsuccessful beacon apps. The goal of this article is to share the patterns, concepts, and best practices our… Read more »
A record 80 billion mobile apps were downloaded in 2013 and projections show that number doubling in the next four years. While the number of downloads are increasing the attention span of mobile users is on the decline. With so many apps competing for your attention, mobile users are spending less time per app session than ever. For mobile apps requiring new users to signup this is a huge problem. “Signup fatigue” – where people delete an app before completing signup… Read more »
So, you’ve figured out how to get users to sign up for your mobile app. Now how do you get them oriented and on the road to becoming an engaged and active user? The answer: make a spectacular first impression on new users with a killer onboarding flow. Onboarding is the process of turning a ﬁrst-time user into a repeat customer during the user’s ﬁrst interaction with your product.
But why an onboarding process at all?… Read more »
We’re starting to see huge indications that iBeacons will fundamentally change the way we interact with the physical world. While Apple’s iPhone can act as an iBeacon itself, it’s third party Bluetooth Low Energy (BLE) hardware devices that are really stealing the show early on in the iBeacon Platform. These devices (made by Estimote, Gimbal, and many other manufacturers) paired with mobile apps turn physical world into a playground for our digital devices. Just how are BLE and iBeacons… Read more »