A record 80 billion mobile apps were downloaded in 2013 and projections show that number doubling in the next four years. While the number of downloads are increasing the attention span of mobile users is on the decline. With so many apps competing for your attention, mobile users are spending less time per app session than ever. For mobile apps requiring new users to signup this is a huge problem. “Signup fatigue” – where people delete an app before completing signup… Read more »
So, you’ve figured out how to get users to sign up for your mobile app. Now how do you get them oriented and on the road to becoming an engaged and active user? The answer: make a spectacular first impression on new users with a killer onboarding flow. Onboarding is the process of turning a ﬁrst-time user into a repeat customer during the user’s ﬁrst interaction with your product.
But why an onboarding process at all?… Read more »
We’re starting to see huge indications that iBeacons will fundamentally change the way we interact with the physical world. While Apple’s iPhone can act as an iBeacon itself, it’s third party Bluetooth Low Energy (BLE) hardware devices that are really stealing the show early on in the iBeacon Platform. These devices (made by Estimote, Gimbal, and many other manufacturers) paired with mobile apps turn physical world into a playground for our digital devices. Just how are BLE and iBeacons… Read more »
In a recent post, we talked about reasons you should consider upgrading your iOS6 app when iOS7 is released later this year. But what if your business is just in the early stages of exploring whether or not to build an app? Having an app for your business has become a hot trend, and the perception is every business should have an app. Customized business apps… Read more »
Before co-founding Vektor Digital in late 2012, Kurt (the other co-founder of Vektor Digital) and I spent over a year diving into the world of iOS. We got into iPhone apps in 2011 with minimal programming background. But with a vast universe of iOS resources (books and websites) dedicated to helping us learn iOS development we didn’t need to already be expert programmers. We just needed to be willing to learn. In fact, for us… Read more »